SelectFI is excited to announce that they will be a preferred vendor on The Shop by FordDirect, making the company’s predictive lending technology available to Ford Dealers and Lincoln Retailers across the country. The launch follows a year-long vetting process and successful pilot programs at multiple Ford dealerships, where SelectFI’s platform was evaluated for performance, security, compliance, and real-world dealership impact before being approved for inclusion on FordDirect’s curated marketplace.

Built to modernize the dealership finance and insurance process, SelectFI helps dealers generate more accurate financing offers using soft credit pulls, align deal structures to real lender terms before submission, and streamline lender routing within a compliance-first workflow. The platform is designed to reduce friction for both dealership staff and consumers by improving first-pencil accuracy, reducing deal rewrites, and helping dealers deliver a more transparent financing experience earlier in the buying journey.

A Partnership Built on Dealership Experience

The company’s inclusion on The Shop by FordDirect represents more than a standard marketplace listing. FordDirect’s evaluation process required SelectFI to demonstrate operational performance, secure handling of customer data, and measurable value to dealership operations before being made available to dealers nationwide.

For SelectFI, the partnership is especially meaningful given the company’s roots in automotive retail.

“SelectFI didn’t start in a boardroom — it started in the showroom,” said Tommy Vullo, Founder of SelectFI. “With roots in Ford retail, I built this company with one goal: to give dealers like the ones I worked with the tools and lending relationships they deserve. Partnering with FordDirect feels like a full-circle moment.”

Proven Through Real-World Pilot Programs

The platform leverages soft credit pull technology, dealer-specific lending data, and predictive lender routing to help dealerships identify which deals are most likely to be approved and funded before submission. By giving sales and finance teams more accurate financing structures earlier in the process, SelectFI aims to reduce customer frustration, improve efficiency, and create a more transparent buying experience.

Before officially launching on The Shop, SelectFI completed pilot programs at multiple Ford dealerships to validate the platform’s real-world impact.

“We use SelectFI on every single deal that comes through our store — it’s just part of how we operate now,” said Patrick Sexton, General Manager and Partner at Legacy Ford Rosenberg, El Toro Auto Group. “It’s sped up our entire sales process, and on top of that, our approval rates have improved by over 10 points since we started using it.”

Feedback from pilot dealerships reinforced several of the platform’s key benefits, including shorter sales cycles, fewer deal restructures, improved quote accuracy, and smoother collaboration between the sales floor and finance office.

Focused on Efficiency, Compliance, and Transparency

“We are excited to deepen and formalize our partnership,” said Andrew Sweet, CEO of SelectFI. “Being a preferred vendor on FordDirect’s The Shop represents deliberate focus on aligning with forward-thinking companies that are creating entirely new product categories — ones that drive real value for their dealers and the customers they serve.”

Sweet added that the company’s pilot programs confirmed what participating dealers were already experiencing firsthand.

“The vetting process validated what the pilot dealers already knew — that our technology delivers real results: faster deals, better compliance, and a financing experience that enhances the consumer journey,” he said.

SelectFI’s platform also emphasizes compliance and operational consistency. Audit-ready documentation and compliant workflows are embedded directly into the process, helping dealerships reduce regulatory risk while maintaining transparency throughout the transaction.

Supporting the Future of Automotive Retail

Beth Hill, COO of The Shop by FordDirect, said SelectFI’s approach aligns with FordDirect’s mission to connect dealers with proven solutions that create measurable operational impact.

“As The Shop continues to grow as a curated B2B marketplace, we are dedicated to connecting Dealers with rigorously vetted solutions like SelectFI to help them spend more time focused on serving customers,” said Hill. “SelectFI’s approach to helping dealerships deliver flexible financing options and AI-powered predictive lending aligns perfectly with our mission to connect Ford Dealers and Lincoln Retailers with proven solutions that create measurable operational and business impact.”

As automotive retail continues evolving toward more digitally connected and transparency-focused experiences, SelectFI plans to continue expanding its footprint across franchised and independent dealerships nationwide. With its official launch on The Shop by FordDirect, the company continues its mission to modernize dealership financing through predictive technology, dealer-first innovation, and a more transparent customer experience.